About Jaalkaar
In the heart of Bihar, Jaalkaar, launched in 2024, is more than a saree brand—it’s a tribute to Bihar’s rich heritage and timeless craftsmanship. While Madhubani paintings and Bhagalpuri silk shine brightly, Jaalkaar brings forward the enchanting beauty of Bavan Buti sarees, a hidden treasure of the region. Blending traditional handloom techniques with modern aesthetics, each saree in our collection is a masterpiece. With fine hand-weaving, intricate buti patterns, and subtle textures, Jaalkaar seamlessly combines heritage with contemporary elegance, celebrating the artisans who keep these traditions alive.
About Founder
Meet Bushra: a visionary designer, cultural enthusiast, and the creative force behind Jaalkaar, a brand dedicated to reviving Bihar’s artistic heritage. A proud graduate of NIFT Patna (2020-2024), Bushra's journey into the world of fashion was shaped by her deep connection to her roots and an unwavering passion for craftsmanship. The idea for Jaalkaar sparked from countless conversations with artisans and her admiration for the intricate artistry of Bihar's Bavan Buti sarees.
Reviving Timeless Traditions
Jaalkaar is devoted to breathing new life into Bihar's traditional craftsmanship, with a special focus on the exquisite yet underappreciated art of Bavan Buti sarees. These intricate handwoven treasures, crafted with unparalleled skill and dedication, risk being overshadowed in the fast-paced modern world. By celebrating and promoting this heritage, Jaalkaar not only preserves the artistry of Bihar's weavers but also ensures that these timeless traditions find their place on a global stage, connecting the past with the present in every thread.
Empowering Local Artisans
At Jaalkaar, we are committed to uplifting Bihar's skilled artisans, particularly the weavers behind the enchanting Bavan Buti sarees. Through dedicated partnerships, we have formed artisan clusters that provide employment and skill development opportunities. Starting with a few master weavers, these clusters have grown into a thriving community where traditional techniques are preserved and passed on to the next generation. In addition, Jaalkaar works closely with multiple weaving communities, offering training and guidance to adapt their crafts to contemporary markets. This initiative not only sustains Bihar’s rich heritage but also empowers local artisans by providing them with a stable livelihood and a platform to showcase their artistry to the world.
Uplifting Women Through Craft
Jaalkaar proudly contributes to women’s empowerment by creating opportunities for female artisans and weavers to thrive. By employing skilled women from local communities, Jaalkaar not only helps preserve the intricate art of Bavan Buti sarees but also provides them with a platform to showcase their exceptional talents. This initiative fosters financial independence, encourages creativity, and ensures that the rich heritage of Bihar is celebrated and sustained through the hands of its dedicated craftswomen.
Celebrating Bihar’s Heritage
AJaalkaar shines a spotlight on Bihar’s unique artistry, especially the exquisite Bavan Buti sarees, to inspire regional pride and preserve cultural identity. By crafting high-quality, contemporary designs rooted in tradition, Jaalkaar aims to redefine perceptions of Bihar. The brand’s efforts celebrate the region’s rich heritage, counter stereotypes, and instill a deep sense of pride among the local community and beyond.